Layout Image


Here at Sprockets, our love for bikes runs deep! Not only are we all huge bike enthusiasts with decades in the industry, even the building we are located in was built as the first bike shop in Santa Cruz in 1975. Our mission, as a business, is to create an encouraging atmosphere for our patrons, whatever their bicycle needs may be. Whether you are looking for a bike to commute to work or school on, to cruise by the beach on, to race the Tour de France on or for intense gravity rides to give your mother heart failure, we've got it! You can also find a great selection of bike accessories in our rocking little shop! To boot, our extremely talented and experienced service shop offers high quality repairs,and tune-ups at reasonable prices with impressive turn around times. Let's face it, we've got something to make everyone as stoked to be on a bike as we are!